Why does lead response time matter?

Research from InsideSales.com shows that the odds of qualifying a lead drop 10x after the first 5 minutes. The first responder wins 78% of deals. Speed to lead is the single biggest factor in conversion rates.

How are leads lost calculated?

We apply a response time decay function based on InsideSales.com data, adjusted for your team's availability coverage (business hours, extended, or 24/7). The result shows leads lost and revenue impact.

What is a good lead response time?

The top 10% of real estate teams respond within 3 minutes. Under 5 minutes earns an A grade. Industry average is 47 minutes, which results in losing over 40% of leads before first contact.

Lead Response Time Grader

Find out how your lead response speed compares to top performers. See exactly how many leads and how much revenue you're leaving on the table.

Your Response Time

Average response time to new leads

How quickly does your team first contact a new lead?

11,440

Team size

130

Monthly new leads

10500

Coverage

Response availability

Average deal value

$5,000$50,000

Your Response Grade

30min avg response

Leads Lost/Month

Leads Lost/Year

324

Revenue Lost/Year

$729,000

Loss Rate

27%

Benchmark Comparison

Top 10%3min

You30min

Industry Average47min

Your Grade

Ready to put these numbers to work?

Share your numbers and we’ll tell you honestly whether AI moves the needle for your team.

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