Cost Per Lead Calculator
Compare your marketing channels side by side. Find out which ones are profitable, which are wasting money, and where to double down.
$0$10,000
0200
020
Deal Value
$5,000$50,000
Blended Cost/Lead
$50
Blended Cost/Deal
$583
Total Monthly Spend
$3,500
Wasted Spend
$0
Channel Performance
| Channel | Cost/Lead | ROI | Status |
|---|---|---|---|
| Google Ads | $50 | 2900% | Profitable |
| Zillow | $50 | 1900% | Profitable |
Best Channel
Google Ads
Worst Channel
Zillow
Cost/Lead
$50
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Frequently asked questions
- How do I calculate cost per lead?
- Cost per lead = total monthly spend on a channel divided by the number of leads it generates. This calculator goes further by also computing cost per deal and channel ROI, so you can see the full picture.
- What is a good cost per lead in real estate?
- It varies by channel and market. Google Ads typically ranges from $30 to $100 per lead. Zillow can be $20 to $80. The key metric is not cost per lead alone, but cost per closed deal and overall channel ROI.
- How many channels should I track?
- Track every channel where you spend money. Most teams use 2 to 5 channels. The calculator supports up to 5 channels so you can compare them side by side and find where to reallocate budget.