How do I calculate cost per lead?

Cost per lead = total monthly spend on a channel divided by the number of leads it generates. This calculator goes further by also computing cost per deal and channel ROI, so you can see the full picture.

What is a good cost per lead in real estate?

It varies by channel and market. Google Ads typically ranges from $30 to $100 per lead. Zillow can be $20 to $80. The key metric is not cost per lead alone, but cost per closed deal and overall channel ROI.

How many channels should I track?

Track every channel where you spend money. Most teams use 2 to 5 channels. The calculator supports up to 5 channels so you can compare them side by side and find where to reallocate budget.

Cost Per Lead Calculator

Compare your marketing channels side by side. Find out which ones are profitable, which are wasting money, and where to double down.

Channel

Monthly spend

$0$10,000

Monthly leads

0200

Monthly closings

020

Deal Value

Average deal value

$5,000$50,000

Blended Cost/Lead

$50

Blended Cost/Deal

$583

Total Monthly Spend

$3,500

Wasted Spend

Channel Performance

Channel	Cost/Lead	ROI	Status
Google Ads	$50	2900%	Profitable
Zillow	$50	1900%	Profitable

Best Channel

Google Ads

Worst Channel

Zillow

Cost/Lead

$50

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